New York Times' success in charging for content encourages industry analysts

Executive Summary

The New York Times, which used to allow online readers free, unlimited access to its content, adopted a paywall in 2011 that limited the number of articles readers could access for free. The newspaper now has more than 1 million paying online subscribers. Not counting Sunday-only print subscribers, today's combined digital/print New York Times has more daily readers than the print-only edition did in 1995 at the height of journalism's most robust financial era.

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DOI: 10.1177/2374556815621292