Teens use smartphones to research before buying

Executive Summary

Teenage shoppers may go online to compare prices and read product reviews, but when it comes to buying they would rather shop in a physical store, they tell researchers. One big concern: making sure clothes fit properly. A key takeaway:

  • There are about 2.5 billion members of Generation Z worldwide, and they wield $44 billion in buying power.

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DOI: 10.1177/237455680323.n5