Why do some companies emerge from a crisis with a minimum of harm to their reputations and long-term profitability while others suffer severe damage to their names and finances? Damage-control experts say the outcome of a corporate crisis hinges largely on the type of situation and the public’s perception of the company’s response to it. Is the company a victim of the crisis or its creator? If it is culpable, does it accept blame and try to make things right, or evade responsibility and place its own interests first? And how does a company deal with the ubiquity of social media, which can amplify a corporate misstep or even manufacture a crisis through rumor or innuendo?read full report
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Can companies contain damage in the social-media age?
This parody United Airlines ad on ABC was part of a torrent of negative media attention the airline received after a passenger was dragged off a flight.