“We're hoping to prove that doing good can be good business”

Executive Summary

The Alta Gracia brand of licensed collegiate and professional-sports apparel is manufactured by “the only apparel company in the developing world paying a living wage to all of its employees,” the company boasts. The Alta Gracia factory in the Dominican Republic is part of an experiment by U.S. clothing company Knights Apparel to determine whether socially conscious manufacturing can be both ethical and profitable.

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DOI: 10.1177/2374556814557254