Will the communist nation open itself to U.S. trade?
Executive Summary
President Obama's historic announcement in December 2014 that he wants to normalize relations with Cuba, coupled with the easing of restrictions on travel and commerce, has unleashed a huge wave of interest by U.S. companies in the island nation. Some experts warn this enthusiasm is premature, noting that a 56-year-long U.S. embargo against Cuba remains in place, the communist-ruled nation's physical infrastructure is crumbling and its legal, banking and currency systems are byzantine. Some analysts, however, see big opportunities for American businesses able to gain a foothold on the island. Cuba is a market of 11 million people just 90 miles from Florida, and it is in dire need of all types of products and services. But any progress in trade and investment depends largely on politics on both sides of the Florida Straits. As businesses and others ponder the possibilities, these are some of the questions they are asking: Is Cuba ready for increased trade with the United States? Is foreign investment safe in Cuba? Can U.S. companies make money in Cuba?
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Resources
Bibliography
Books
Campbell, Al, ed., “Cuban Economists on the Cuban Economy,” University Press of Florida, 2013. Cuban economists assess the island's economic strategy after the collapse of the Soviet Union, documenting both successes and failures.
Cooke, Julia, “The Other Side of Paradise: Life in the New Cuba,” Seal Press, 2014. A journalist examines post-Fidel Castro life in Cuba as revolutionary fervor wanes among younger generations.
Hufbauer, Gary Clyde, and Barbara Kotschwar, “Economic Normalization with Cuba: A Roadmap for US Policymakers,” Peterson Institute for International Economics, 2014. Two economists explain how the United States can guide Cuba's transition to a free-market economy.
LeoGrande, William M., and Peter Kornbluh, “Back Channel to Cuba: The Hidden History of Negotiations between Washington and Havana,” University of North Carolina Press, 2015. In an updated edition of a 2014 book, an American University political scientist (LeoGrande) and a National Security Archive expert (Kornbluh) detail the behind-the-scenes negotiations that led to the December 2014 announcement of a rapprochement between Cuba and the United States.
Articles
Mufson, Steven, “On Cuba, as politics advances, business leaders wait for their breakthrough,” The Washington Post, Feb.18, 2016, http://tinyurl.com/
Robles, Frances, “In Talks Over Seized U.S. Property, Havana Counters With Own Claim,” The New York Times, Dec. 13, 2015, http://tinyurl.com/
Robles, Frances, “Stay or Go? Cuban Entrepreneurs Divided Where to Stake Futures,” The New York Times, March 21 2016, http://tinyurl.com/
Whitefield, Mimi, “President Obama talks business with Cuban entrepreneurs,” Miami Herald, March 21, 2016, http://tinyurl.com/
Wilkinson, Tracy, “In Cuba, likely Castro successor keeps a low profile,” Feb. 7, 2015, Los Angeles Times, http://tinyurl.com/
Reports and Studies
Font, Mauricio, and David Jancsics, “From Planning to Market: A Framework for Cuba,” Bulletin of Latin American Research, 2015, http://tinyurl.com/
Mendes, Isa, “Mending Bridges: The Unfinished Business of the U.S. and Cuba,” BRICS (Brazil, Russia, India, China, South Africa) Policy Center, April–May 2015, http://tinyurl.com/
Sullivan, Mark P., “Cuba: Issues for the 114th Congress,” Congressional Research Service, July 2015, http://tinyurl.com/
Vidal, Pavel, and Scott Brown, “Cuba's Economic Reintegration: Begin with the International Financial Institutions,” Atlantic Council, Adrienne Arsht Latin America Center, July 2015, http://tinyurl.com/
Werlau, Maria C., “Cuba's Health-Care Diplomacy: The Business of Humanitarianism,” World Affairs Journal, March/April 2013, http://tinyurl.com/
The Next Step
Currency
Daniel, Frank Jack, “Cuba offers olive branch ahead of Obama visit but slams embargo,” Reuters, March 17, 2016, http://tinyurl.com/
Symmes, Patrick, “The Cuban Money Crisis,” Bloomberg Business, April 1, 2015, http://tinyurl.com/
Infrastructure
González, Ángel, “Alaska Air joins airlines hoping to fly to Cuba,” The Seattle Times, March 3, 2016, http://tinyurl.com/
Lee, Carol, and Felicia Schwartz, “U.S. Competes With China for Influence in Cuba,” The Wall Street Journal, March 18, 2016, http://tinyurl.com/
Randle, Jim, “US Companies Head For Cuba – Slowly,” Voice of America, March 20, 2016, http://tinyurl.com/
Tourism
Bachman, Justin, “Will Cuba Steal Cruise Ships From Its Neighbors?” Bloomberg Business, March 18, 2016, http://tinyurl.com/
Burnett, Victoria, “American Firm, Starwood, Signs Deal to Manage Hotels in Cuba,” The New York Times, March 19, 2016, http://tinyurl.com/
Picchi, Aimee, “Want to go to Cuba? It won't be ‘libre,’ but it is easier,” CBS Moneywatch, March 18, 2016, http://tinyurl.com/
Foreign Investment
Green, Alex, “This Alabama company is first U.S. firm to manufacture in Cuba in more than 50 years,” Chattanooga [Tenn.] Times Free Press, March 1, 2016, http://tinyurl.com/
Knobloch, Andreas, “German e-bikes conquering the Cuban market,” Deutsche Welle (Germany), Feb. 5, 2016, http://tinyurl.com/
Linthicum, Kate, “U.S. companies line up to do business in Cuba,” Los Angeles Times, March 25, 2016, http://tinyurl.com/
Organizations
Brookings Institution
1775 Massachusetts Ave., N.W., Washington, DC 20036
202-797-6000
www.brookings.edu/
Centrist think tank whose Latin America Initiative researches issues facing Cuba.
Chamber of Commerce of Cuba
Calle 21, No. 661 Esq. a A Vedado, Ciudad de La Habana, Cuba
(53)7-838-1160
www.camaracuba.cu
Cuba's national business advocacy organization.
Council of the Americas
1615 L St., N.W., Suite 250, Washington, DC 20036
202-659-8989
www.as-coa.org
Business think tank dedicated to free trade, open markets and democracy in Cuba and throughout the Americas.
Cuban American National Foundation
2147 S.W. 8th St., Miami, FL 33135
305-592-7768
www.canf.org
Organization founded by Cuban exiles in 1981 that lobbies for the embargo and for ways to promote democracy in Cuba.
#CubaNow
400 N.W. 26th St., #23, Miami, FL 33127
305-905-9452
www.cubanow.org
Political advocacy organization that favors normalizing diplomatic and trade relations with Cuba.
Cuba Study Group
2308 Mount Vernon Ave., #150, Alexandria, VA 22301
571-527-0250
www.cubastudygroup.com
Organization of business leaders seeking to help Cuba move to a market-based economy.
Embassy of the Republic of Cuba
2630 16th St., N.W., Washington, DC 20009
202-797-8518
http://www.cubadiplomatica.cu/
Opened in 2015, the embassy includes an economic and trade office that provides information on Cuban regulations governing import-export activities.
U.S. Department of State
2201 C St., N.W., Washington, DC 20520
202-647-4000
www.state.gov
Oversees diplomatic relations between Cuba and the United States and, among other things, provides statistical information on Cuba.
U.S. Department of Treasury, Office of Foreign Assets Control
1500 Pennsylvania Ave., N.W., Washington, DC 20220
202-622-2000
www.treasury.gov
Administers and enforces U.S. foreign trade and economic sanctions, including the Cuba embargo.
DOI: 10.1177/237455680208.n1