Will it adapt to changing attitudes?
The $70.3 billion industry for diet products and plans is experiencing a shakeout as consumer perceptions shift. The industry still fills a need, since about 70 percent of U.S. adults are overweight or obese, according to government data. But attitudes about how to control weight are changing, as many dieters bounce from one plan to another without finding satisfaction. Many give up on dieting altogether in favor of a broader approach that emphasizes eating a wider variety of foods, exercising and seeking to sustain a healthy lifestyle. In addition, new competitors are entering the field to challenge the traditional industry leaders, but the established firms are finding ways to survive in the changing climate.
Key takeaways include:
The year 2017 was a period of recovery for the industry after several down years for major players such as Weight Watchers.
One well-established company, Nutrisystem, has been especially successful in adapting to a changing business environment by seeking partnerships with major retailers.
Fitness apps and trackers, once seen as a potential industry disrupter, have had a mixed record, in part because owners often stop using them after a few months.
Click hear to listen to an interview with author Lisa Rabasca Roepe.
Resources for Further Study
Agatston, Arthur, “The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss,” Rodale, 2003. A cardiologist outlines a diet that includes meat, poultry and fish, as well as eggs, cheese and vegetables, but eliminates white flour, white sugar and baked potatoes.
Atkins, Robert C., “Doctor Atkins’ Diet Revolution,” Bantam, 1981. A medical doctor lays out a low-carbohydrate approach to losing weight.
Cordain, Loren, “The Paleo Diet Revised Edition: Lose Weight and Get Healthy by Eating the Foods You Were Designed to Eat,” Houghton Mifflin Harcourt, 2010. A professor in the Department of Health and Exercise Science at Colorado State University outlines how eating like our ancestors ate 10,000 years ago – lean meats and fish, fresh fruits and non-starchy vegetables – will promote weight loss.
Foxcroft, Louise, “Calories and Corsets: A History of Dieting Over 2,000 Years,” Profile Books, 2013. A historian and journalist writes about consumers’ complicated relationship with food, fashion and fads of body shape, and how cultural beliefs and social norms have changed over time.
Lindstrom, Simeon, “Mindful Eating: A Healthy, Balanced and Compassionate Way to Stop Overeating, How to Lose Weight and Get a Real Taste of Life by Eating Mindfully,” Amazon Digital Services, 2014. A life coach and health counselor explores the reasons people overeat and how they can become in tune with their appetite.
Aubrey, Allison, “Is Dieting Passe? Study Finds Fewer Overweight People Try To Lose Weight,” NPR, March 8, 2017, http://tinyurl.com/
Chen, Angus, “Diet Foods Are Tanking. So The Diet Industry Is Now Selling ‘Health,’” NPR, Jan. 20, 2016, http://tinyurl.com/
Kolata, Gina, “After ‘The Biggest Loser,’ Their Bodies Fought to Retain Weight,” The New York Times, May 2, 2016, http://tinyurl.com/
Lynch, Rene, “A brief timeline shows how we’re gluttons for diet fads,” Los Angeles Times, Feb. 28, 2015, http://tinyurl.com/
Reports and Studies
“US Diet Trends Market Report,” Mintel, 2017, http://tinyurl.com/
“The U.S. Weight Loss Market in 2018 – Forecasts,” Marketdata, Dec. 6, 2017, http://tinyurl.com/
The Next Step
“What Everyone Is Getting Wrong About Body Positivity,” Health.com, Nov. 9, 2017, https://tinyurl.com/
Dastagir, Alia E., “Body positivity is everywhere, but is it for everyone?” USA Today, Aug. 2, 2017, https://tinyurl.com/
Feldman, Jamie, “Honestly, The Term ‘Body Positive’ Lost Its Meaning A Long Time Ago,” HuffPost, Nov. 30, 2017, https://tinyurl.com/
Gonzalez, Robbie, “Science Says Fitness Trackers Don’t Work. Wear One Anyway,” Wired, Dec. 25, 2017, https://tinyurl.com/
Lamkin, Paul, “Smartwatch Popularity Booms With Fitness Trackers On The Slide,” Forbes, Feb. 22, 2018, https://tinyurl.com/
Sly, Liz, “Military reviews rules on wearable tech amid fitness tracker concerns,” Boston Globe, Jan. 29, 2018, https://tinyurl.com/
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An international market research company that has examined the soft drink industry.
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A weight loss program designed to provide structure and support to help members lose weight and learn how to keep it off.
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An independent market research firm that has tracked the U.S. weight loss industry since 1989.
Mintel Group Ltd.
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A privately owned market research firm that issues reports on the food and drink industry.
National Association to Advance Fat Acceptance
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A nonprofit organization dedicated to protecting the rights and improving the quality of life of fat people.
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A home-delivery weight loss program.
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A weight loss program that features weekly meetings and weigh-ins.