Short Article: Q&A: Cartagena on Marketing in Spanish

Report: Hispanic Marketing
Short Articles: <a href="/sbr-1645-95695-2671693/20150511/qa-cartagena-on-marketing-in-spanish" class="active">Q&A: Cartagena on Marketing in Spanish <a href="/sbr-1645-95695-2671698/20150511/latino-culture-has-growing-crossover-appeal">Latino Culture Has Growing Crossover Appeal
Data: Hispanic Ad Spending Grows Largest Hispanic Media Spenders <a href="/sbr-1645-95695-2671619/20150511/younger-hispanics-more-likely-to-speak-english">Younger Hispanics More Likely to Speak English Hispanic Population Through 2060
Expert Views: Pro/Con: P&#233;rez on Total Market Strategy <a href="/sbr-1645-95695-2671714/20150511/procon-tagliani-on-total-market-strategy">Pro/Con: Tagliani on Total Market Strategy

“Anyone focused on millennials has to understand that 22 percent of all U.S. millennials are Hispanic”

Executive Summary

Chiqui Cartagena, a vice president for Univision Communications, the leading U.S. Spanish-language media company, discusses the challenges companies face in marketing to Hispanics. One task: reaching the growing number of millennials.

Looks like you do not have access to this content.

Please login or find out how to gain access.

DOI: 10.1177/2374556815588528