Short Article: Why Free-to-Play Games Aren't Always Free

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Expert Views: Q&A: Peter Froberg on &quot;Freemium&quot;

Psychology explains why people pay to keep playing

Executive Summary

Many mobile games are free to play, but offer options to pay to advance. Most players never pay. Those who do are motivated by a variety of factors, according to one game company executive.

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DOI: 10.1177/2374556815621291